🌿 HSA & FSA Eligible — Science Verified Plant Based Longevity and Strength System for Adults 50+
Reclaim Your Vitality After 50

Build lean muscle, lose stubborn fat, protect bone density, and lower blood pressure without endless hours in a gym or without starving yourself

The proven Whole Food Plant Based Strength and Body Recomposition System designed specifically for adults 50 to 87 to combat sarcopenia, reduce systemic inflammation, and enjoy an empowered, active life.

  • Combat Sarcopenia and Build 5 to 15 lbs of Lean Muscle Safely Stimulate muscle protein synthesis and progressive overload to rebuild functional strength and restore your metabolic rate at any age.
  • Support Bone Mineral Density and Protect Against Osteopenia Combine targeted resistance training with whole food plant based calcium protocols to fortify structural strength and maintain lifelong independence.
  • Optimize Blood Pressure and Cholesterol Naturally Lower cardiovascular strain and optimize vital blood markers using evidence based, whole food plant based nutrition protocols.
  • Reset Your Metabolism with Proven Reverse Dieting Protocols Systematically increase your caloric intake post fat loss to restore your metabolic speed without adding unwanted body fat.
Maxime and Ivy Co-Founders of Mavy Wellness
1,200+
Graduates Over 50
-20 lbs
Avg Fat Reduced
+10 lbs
Lean Muscle Gained
Active fit adults in training Mavy Wellness
Praise for Forever Fit Framework

Endorsed By Leading Medical Authorities and Bestselling Authors

World renowned physicians, researchers, and plant nutrition pioneers endorse Coach Maxime Sigouin's Forever Fit Blueprint.

Maxime Sigouin is a great resource for building a strong body with a whole-food plant-based approach. This book will show you the exact blueprint to follow to achieve your health and fitness goals utilizing plants.
Carleigh Bodrug
Carleigh Bodrug
NYT Bestselling Author of PlantYou & Scrappy Cooking
Forever Fit is my go-to book that explains the real risk of being under-muscled. Maxime lives and breathes his exact protocol and has helped hundreds change their body composition. If I could give this book ten stars, I’d do it in a heartbeat.
Cyrus Khambatta, PhD
Cyrus Khambatta, PhD
NYT Bestselling Coauthor of Mastering Diabetes
What sets Maxime apart is his deep understanding that real transformation isn’t just about nutrition or workouts, it’s about mindset, systems, and sustainability. Forever Fit is the book I wish many of my patients had on day one.
Dr. Laurie Marbas
Laurie Marbas, MD, MBA
Double Board-Certified Physician, Founder of Habit Healers
Maxime has helped countless people embrace a plant-based lifestyle while building strength, stamina, and lasting health. With his signature blend of knowledge and practical strategies, he shows how anyone can thrive on plants.
Rip Esselstyn
Rip Esselstyn
NYT Bestselling Author of Plant-Strong
Forever Fit is the masterwork of the Mavy Wellness coaching team. Maxime stands as the visionary architect, chiseling out a program that is as practical as it is transformative. This book isn’t just advice—it’s an actionable blueprint.
Dotsie Bausch
Dotsie Bausch
Olympic Silver Medalist, Switch4Good Founder
In more than forty years as a plant-based physician, I can say with confidence that nothing has helped prevent and arrest disease like a diet rich in plant foods supported by robust exercise. Maxime's program is one I strongly recommend.
Dr. Michael Klaper
Dr. Michael Klaper
Physician, Author, Vegan Physician 45+ Years
As someone who’s thrived on a plant-based diet for nearly five decades, I can assure you plants give you everything you need to live well. Who knew kale could build both muscles and momentum? Maxime did – and Forever Fit shows you how.
Chef AJ
Chef AJ
Bestselling Author, YouTube Host, Vegan Since 1977
Forever Fit gives you everything you need to excel in your athletic endeavors and achieve the best of health simultaneously. Maxime Sigouin packs evidence-based science, integrity, and compassion into this volume.
Neal D. Barnard, MD
Neal D. Barnard, MD, FACC
Adjunct Professor of Medicine, President PCRM
Maxime breaks through the myths that strength and muscle are incompatible with vegan living and replaces them with a clear, proven blueprint. His coaching framework isn’t about restriction; it’s about building strength from the inside out.
Adam Sud
Adam Sud
Keynote Speaker & Nutrition Researcher
Maxime has created something truly impactful with Forever Fit. It’s not just about building a strong body with plants—it’s about creating a lifestyle that’s healthy, sustainable, and deeply empowering.
Ella Magers, MSW
Ella Magers, MSW
Founder of Sexy Fit Vegan
What’s best about Maxime’s approach is that he emphasizes the fundamentals first. This book lays a solid foundation, guiding readers through core principles of sustainable weight loss on a plant-based diet before moving into details.
Dr. Matthew Nagra
Dr. Matthew Nagra
Doctor of Naturopathic Medicine
Forever Fit is an outstanding source of motivation that encompasses physical, mental, and psychological strategies. I highly recommend this book, and I wholeheartedly support anything Maxime does to make the world better.
Frank Sabatino, PhD, DC
Frank Sabatino, PhD, DC
Author of Weightless, Health Education Director NHA
When it comes to understanding health and fitness goals on a plant-based diet, nobody knows it better than Maxime. As a fellow plant-based athlete, Maxime has been a role model in this community. Read Forever Fit for a data-driven approach.
Harvey Lewis
Harvey Lewis
World-Record Holding Ultramarathon Runner
Maxime and his Mavy Wellness coaching program pulled me out of a physical and emotional slump, so I can wholeheartedly recommend this book. This is a program you can easily follow for life, and you will be happier, healthier, and hotter.
Alexandra Paul
Alexandra Paul
Actress & Host of Switch4Good Podcast
What I appreciate most about Maxime is his dedication to evidence-based science in nutrition and exercise. He puts people first and lets the data lead the way. That’s what makes Forever Fit a unique resource that will stand the test of time.
James F. Loomis, MD
James F. Loomis, MD, MBA
Medical Director, Barnard Medical Center
Maxime Sigouin understands that true transformation doesn’t start in the gym or with what you eat—it begins in the mind. Forever Fit is an inspiring, evidence-based guide to developing a strong body and sustainable lifestyle.
Brenda Davis
Brenda Davis
Plant-Based Trailblazer, Bestselling Author
Maxime Sigouin is a rock! His personal transformation is nothing short of miraculous. Forever Fit will give you a head start in your quest to become the healthiest version of yourself. Read this book, apply what you learn, and lead by example.
Doug Evans
Doug Evans
Bestselling Author of The Sprout Book
After decades of working with thousands of clients, I can say with confidence that Maxime is the real deal. His deep understanding of plant nutrition combined with mastery of mindset sets him apart as a true leader.
Julieanna Hever Risse
Julieanna Hever Risse MS, RD
The Healthspan Dietitian, Author
Better heart health comes from consistent basics: nourishing food, daily movement, quality sleep, and supportive community. Forever Fit turns them into a plan you can follow—clear steps, steady accountability, and momentum.
Columbus Batiste MD
Columbus Batiste MD, FACC
Interventional Cardiologist, Author of Selfish
Maxime turns tofu and tempeh into triumph and transformation. Forever Fit will get you stronger, healthier, and more inspired than ever to live—and lift—with purpose.
Paul Shapiro
Paul Shapiro
CEO of Better Meat Co., Author of Clean Meat
Maxime Sigouin is grounded, wise, and deeply committed to helping others rise. In Forever Fit, he distills years of lived experience and coaching success into a practical, inspiring roadmap for transformation.
Ocean Robbins
Ocean Robbins
Cofounder of Food Revolution Network
As a physician, I deeply appreciate the strategic, nuanced approach of his 5-Phase Blueprint. The emphasis on reverse dieting is brilliant—it’s metabolic rehabilitation. Highly recommended to every plant-based enthusiast.
Angie Sadeghi MD
Angie Sadeghi MD
Gastroenterologist & Plant-Based Health Expert
Forever Fit is an inspiring guide for anyone ready to live with more energy, strength, and purpose. Maxime beautifully captures the power of plants—not just to transform your body, but to awaken your mind and spirit.
Michael Kuech
Michael Kuech
Cofounder of Eat SuperPlants & Author
Forever Fit is the best book on this topic. What I find so fascinating is that Maxime has created a body composition program that has worked for thousands of people, and it can work for you too.
Kiki Nelson
Kiki Nelson
National Bestselling Author of Plantifully Lean
Forever Fit isn’t just a book about health; it’s a manifesto for living intentionally. Maxime’s message reminds us that we don’t chase longevity or performance; we cultivate them through the daily choices that define who we are.
Joe Gagnon
Joe Gagnon
CEO of Raynmaker, Ultra-endurance Athlete
Maxime is one of my go-to sources for all things fitness and nutrition. What sets Maxime apart isn’t just his mastery of the science—it’s his kindness and generosity. Every chapter is brimming with step-by-step guidance.
Colleen Patrick-Goudreau
Colleen Patrick-Goudreau
Bestselling Author, Food for Thought Host
In Forever Fit, Maxime Sigouin brings together the science of plant-based nutrition with practical tools people need to build strength, resilience, and confidence. This isn’t a fad; it’s a clear, compassionate blueprint.
Dr. Alan Desmond
Dr. Alan Desmond
Gastroenterologist, Author Plant-Based Diet Revolution
Backed By Clinical Evidence

What Happens to Your Body After Age 50 If Left Unaddressed

Aging is inevitable, but physical degeneration is optional. Science proves that targeted whole food plant nutrition and joint friendly resistance training halts and reverses biological decay.

3-8%

Muscle Mass Loss Per Decade (Sarcopenia)

After age 30, adults lose up to 8% of functional muscle mass per decade, accelerating rapidly past age 50. This decreases resting metabolic rate and causes joint instability.

Source: American Journal of Clinical Nutrition
1-2%

Bone Density Loss Every Single Year

Without progressive structural loading and optimal phytonutrient mineral absorption, bone mineral density degrades, elevating risks of osteopenia, osteoporosis, and bone fractures.

Source: National Osteoporosis Foundation
80%+

Adults Over 50 Manage Chronic Disease

Elevated cholesterol, hypertension, and systemic inflammation increase medication reliance. Whole food plant nutrition directly targets arterial plaque and lowers blood pressure naturally.

Source: CDC Healthy Aging Statistics
Your Life 5 Years From Today

The Two Paths Ahead: Which Future Will You Choose?

You have worked hard your entire life to reach this stage. You deserve to enjoy your retirement years with complete independence, strength, and vibrant health.

Path A: Default Degenerative Aging

  • Waking up with stiff, aching joints and low daily energy.
  • Watching muscle fade away while body fat gradually accumulates.
  • Relying on an expanding organizer of daily prescription pills.
  • Struggling to play on the floor with your grandchildren or travel comfortably.
  • Feeling fearful of falling or losing physical independence.

Path B: The Mavy Longevity Path

  • Waking up energized, clear headed, and completely pain free.
  • Building firm, lean muscle and feeling physically confident in your body.
  • Lowering blood pressure and cholesterol naturally through delicious whole foods.
  • Enjoying active vacations, hiking, golfing, and making memories with loved ones.
  • Adding years to your life and vibrant, active LIFE to your years.
Is Mavy Wellness Right For You?

Who We Help and Who We Do Not Work With

We maintain a 98% client success rate because we select clients who are aligned with our philosophy and ready for sustainable transformation.

THIS IS FOR YOU IF:

  • You are 50 to 80 years old and committed to becoming the strongest, healthiest version of yourself.
  • You are ready to embrace whole food plant nutrition to eliminate systemic inflammation and optimize blood work.
  • You are willing to invest in yourself and follow a customized, joint friendly strength program 3 times per week.
  • You are open minded and coachable, valuing expert guidance and direct accountability.

THIS IS NOT FOR YOU IF:

  • You are looking for quick fix magic pills or dangerous synthetic weight loss injections.
  • You are unwilling to change your eating habits or incorporate whole plant foods into your routine.
  • You are uncoachable or believe you already know everything about nutrition and strength training.
  • You expect lifetime results without putting in honest effort and dedication.
Featured Across Leading Health Organizations
🌱 Plant Strong 📜 T. Colin Campbell Center for Nutrition Studies ❤️ Mastering Diabetes 🥗 Chef AJ ⚡ Switch for Good 🩺 Physicians Committee for Responsible Medicine 🌿 National Health Association 📰 VegNews 🎙️ The Exam Room Podcast
Verified Transformations

Hear Direct From Our Mavy Graduates (Ages 50–80+)

Watch real stories of men and women who eliminated pain, built muscle, lowered blood pressure, and reclaimed their vitality on our plant based system.

Rebuilt Strength and Muscle Mass
Lowered Cholesterol and Blood Pressure
Eliminated Joint Pain and Stiffness
Reclaimed Active Lifestyle Over 60
Sustainable Plant Based Meal Transition
Increased Bone Density and Vitality
Empowered Pain Free Retirement
Lost Body Fat and Gained Energy
Overcame Chronic Inflammation
Mavy Wellness Client Transformation 1
Mavy Wellness Client Transformation 2
Mavy Wellness Client Transformation 3
Mavy Wellness Client Transformation 4
The 5 Phase Forever Fit Blueprint

Our 5 Phase Transformation Methodology

How we systematically take active adults from muscle loss and metabolic slowdown to peak strength, optimal biomarkers, and lifelong health.

01

Phase 1: Body Recomposition (Strategic Calorie Deficit)

We initiate steady fat loss while preserving lean muscle mass and protecting mature joints through targeted strength sessions.

02

Phase 2: Reverse Dieting (Metabolic Rehabilitation)

The essential, underutilized phase. We gradually increase your baseline intake to rebuild your metabolic rate so you can eat significantly more food while keeping fat off.

03

Phase 3: Lean Muscle Building (Controlled Surplus)

With an optimized metabolism, we combine structured nutrition and progressive overload strength training to reverse sarcopenia, build pure lean muscle, and fortify bone density.

04

Phase 4: Maintenance and Intuitive Eating

Solidify your results for life. Apply your nutrition and strength habits independently without rigid tracking or overthinking, maintaining an empowered, vibrant physique effortlessly.

05

Phase 5: The Athletic Phase (Personal Aspirations)

With a resilient, lean, and powerful physical foundation, you are ready to take on new athletic challenges, whether running a 5K, hiking mountains, playing competitive sports, or embarking on triathlons.

Maxime and Ivy Co-Founders of Mavy Wellness
Leadership and Vision

Meet Maxime and Ivy

Co-Founders of Mavy Wellness

At Mavy Wellness, our single mission is helping active men and women over 50 break free from the myth that aging requires physical decline and medication reliance. Having guided over 1,200 adults to build muscle, lower blood pressure, and eliminate chronic joint pain on whole food plant nutrition, our philosophy combines clinical science with empathetic, high touch support.

We are on a dedicated mission to serve 10,000 people to get lean, thrive, and reduce their risk of dealing with chronic illness by 2033, and expand our impact to 1 million people by 2050. As part of our commitment to giving back, we proudly donate monthly to support cancer patients with their medical bills and treatments.

Across all of our impact channels—our self-paced course, bespoke 1-on-1 coaching, and published book—we are honored to have transformed and enriched the lives of over 4,000 people since April of 2020.

"Your 50s, 60s, 70s, and 80s should be the most fulfilling, active, and vibrant years of your life. You have earned your retirement, now let us give you the body to enjoy every second of it."

Our World-Class Mavy Wellness Coaching Specialists

Cassidy Baras Movement Coach
Cassidy Baras
Movement Coach
Click to watch interview →
  • Certified Personal Trainer
  • 10 years experience
  • Mobility / Yoga / Pilates
  • Core & Pelvic Floor Health
Sarah Shoemaker Nutritionist
Sarah Shoemaker
Nutritionist
Click to watch interview →
  • Registered Holistic Nutritionist
  • Certified Personal Trainer
  • Mind-body eating coach
  • 10+ years experience
Nick Patenaude Performance Coach
Nick Patenaude
Performance Coach
Click to watch interview →
  • BSc Sport & Fitness Leadership
  • MSc Kinesiology, Sport Psychology
  • Registered Kinesiologist
  • Mental Performance Counsellor
Choose Your Path

Select The Right Program For Your Health Goals

Whether you prefer self paced learning or high touch bespoke 1 on 1 mentorship, we have a solution crafted for your journey.

Self-Paced Transformation

Forever Fit Course and Community

Complete digital video curriculum, community access, and whole food meal guides for self starters who want to learn at their own pace.

$2,364 $1,997
or $197/mo for 12 months
  • Lifetime Access to the 56-Module Masterclass Complete video curriculum across all five transformation phases. Learn the exact science to rebuild lean muscle, support bone density, lower cholesterol, and reset your metabolism on plants.
  • 12 Months of Mavy AI Platform Access Your daily interactive companion built directly on the methodology from Forever Fit. Access customized meal frameworks, progressive training templates, daily habit tracking, and self-service progress audits.
  • 2 Weekly Live Group Coaching Calls Join Maxime Sigouin and Ivy Teves live every week (weeks two through four) for real-time calibration, Q&A, and direct feedback on your training and plant-based nutrition.
  • Monthly Expert Guest Speaker Series Exclusive live masterclasses and Q&A sessions with leading lifestyle medicine physicians, plant-based researchers, and longevity experts.
  • Private Skool Community Workspace Connect with an active, like-minded global community of adults aged 50 to 87 who are executing the exact same lifestyle, sharing recipes, and holding each other accountable.
  • Monthly Self-Service Progress Audits Submit your physical measurements, bloodwork milestones, and strength progress inside the workspace for structured visual trend tracking and self-calibration.
  • Complete Vault of Frameworks, Worksheets, and Guides Instant access to downloadable grocery lists, WFPB meal assembly cheat sheets, travel protocols, and joint-friendly exercise execution guides.
Enroll in Self Paced Course
Got Questions?

Frequently Asked Questions

Everything you need to know about our whole food plant longevity system and coaching process.

Absoutely. As detailed in Forever Fit, clinical research confirms that muscle protein synthesis relies on essential amino acids (targeting 0.8g per lb of ideal body weight), not animal tissue. Whole food plant sources like tofu, tempeh, lentils, and pea protein provide optimal leucine thresholds to trigger muscle growth.

Reverse dieting is Phase 2 of our blueprint. After fat loss, your metabolism slows down as an adaptation mechanism. We gradually introduce incremental calories while reducing cardio to rebuild your metabolic fire, allowing you to eat significantly more food without gaining weight.

Yes! Every workout routine is built around joint safe, low impact movements. We tailor sets and reps to your joint capacity, strengthening supporting tendons and increasing bone mineral density without axial load distress.

The Forever Fit Course and Community is a self paced video course giving you access to our complete 5 Phase curriculum and community portal. Bespoke 1 on 1 Coaching provides direct, weekly personal strategy calls with Coach Maxime, Coach Sarah, Coach Nick, or Coach Cassidy, custom meal programming, and daily accountability.

Yes. Whole plant foods are naturally free of dietary cholesterol and saturated fat while rich in soluble fiber and antioxidants. Clients routinely optimize their lipid panels and work with their physicians to reduce or eliminate medications.

Forever Fit Book by Coach Maxime Sigouin
Official Book Release

Forever Fit: Your Body Recomposition Transformation System

Written by Coach Maxime Sigouin (Foreword by Robert Cheeke), "Forever Fit" is the definitive, science backed roadmap for body recomposition, reverse dieting, and plant based muscle building for active adults 50 to 80.

  • The exact 5 Phase Blueprint to reverse sarcopenia and build 5 to 15 lbs of muscle
  • Metabolic Rehabilitation through Reverse Dieting to fix damaged metabolism
  • Amazon Bestselling Author across 4 categories
Get Your Copy On Amazon →